Cold Calls Fail, Resonance Fixes Them

Cold Calls Fail, Resonance Fixes Them

Why the Call Fell Flat My first sales job was selling middleware that synced Salesforce with SAP. I pulled every local Salesforce shop and dialed—assuming the tech match made us a shoo-in. The work was a grind: polite blow-offs, a voicemail graveyard. By Thursday, a...