Cold Calls Fail, Resonance Fixes Them

Cold Calls Fail, Resonance Fixes Them

Why the Call Fell Flat My first sales job was selling middleware that synced Salesforce with SAP. I pulled every local Salesforce shop and dialed—assuming the tech match made us a shoo-in. The work was a grind: polite blow-offs, a voicemail graveyard. By Thursday, a...
Scaling Fast Isn’t the Flex You Think It Is

Scaling Fast Isn’t the Flex You Think It Is

Scaling Fast Isn’t the Flex You Think It Is Most businesses break at the seams, not the start.Let’s get one thing clear: growth isn’t always a win. Scaling a business that isn’t ready is like flooring it in a car with bad brakes. Sure, you’ll move fast. Right up until...