Evaluate

The Evaluate stage is the entry point of the Business Growth Assessment. It reveals what’s working, what’s stuck, and what’s been overlooked. Rather than relying on assumptions or intuition, this stage grounds decision-making in evidence—so strategy isn’t built on guesswork.

The Role of Evaluate

Evaluation is how a system sees itself clearly. In the BGA, this means examining workflows, team structure, market position, finances, messaging, and product delivery. The goal isn’t to find flaws for the sake of critique—it’s to uncover opportunities for alignment and improvement.

A business can’t shift effectively if it doesn’t understand where its friction lives. This stage brings those blind spots into the light.

Evaluate in Practice

When the Evaluate stage is done well, it creates momentum. Priorities become obvious. Misalignments get surfaced. Confidence replaces confusion.

When it’s skipped or rushed, businesses tend to fix the wrong problems—or repeat the same ones.

A well-balanced evaluation ensures:

• Decisions are based on facts, not assumptions or legacy thinking.
• Leaders gain clarity on where the business is versus where it wants to go.
• Action plans emerge from a solid understanding of constraints and opportunities.