Community-Integrated Revenue 

Community-Integrated Revenue (CIR) is a business model where financial growth directly contributes to the well-being of the communities it serves. Instead of treating revenue as an isolated outcome, CIR ties success to reinvestment—creating shared value and collective benefit.

It moves beyond traditional corporate social responsibility models by embedding community support into the business structure itself. With CIR, impact isn’t an afterthought—it’s built into how the business grows.

The Role of CIR

At ShanVic, CIR principles are used to help businesses create more ethical, relational, and sustainable growth strategies. It’s especially relevant for founders and teams who want to generate revenue with their communities—not just from them.

It supports:

• Revenue models that reflect a business’s broader purpose
• Ethical reinvestment strategies that strengthen both customer and community ecosystems
• Visibility and marketing strategies rooted in service—not extraction

CIR in Practice

Community-Integrated Revenue can take many forms, such as:

• Offering sliding scale pricing or tiered access models
• Allocating a portion of revenue to community funds or mutual aid
• Designing products and services with direct community input
• Hiring, contracting, or sourcing from within the communities served

It’s not charity—it’s a redefinition of what it means to succeed.

What This Makes Possible

With CIR, growth becomes collaborative. Customers become co-creators. Communities become stakeholders. And the business itself becomes part of a larger ecosystem of sustainability, equity, and shared progress. It’s how profit and purpose move together—without compromise.