Stages
A business that only focuses on one or two stages might survive, but it won’t evolve effectively. To grow in a way that’s clear, intentional, and sustainable, it must work through all six: Evaluate, Cultivate, Accelerate, Anticipate, Illuminate, and Cooperate.
Evaluate
The Evaluate Stage reveals what’s working, what’s unclear, and where progress is being blocked. Without it, strategy is built on assumptions rather than truth.
Cultivate
The Cultivate Stage strengthens systems and solidifies foundations. It helps businesses become more resilient before scaling or evolving further.
Accelerate
The Accelerate Stage increases capacity and reach. It ensures that growth is focused and intentional—not rushed or reactive.
Anticipate
The Anticipate Stage prepares the business for what’s next. It guides planning around shifts in the market, potential risks, and evolving needs.
Illuminate
The Illuminate Stage brings clarity to progress. It helps surface insights, track change, and guide better decision-making through metrics and feedback.
Cooperate
The Cooperate Stage builds alignment across people, processes, and priorities. It strengthens internal collaboration and external partnerships.
Stages in Balance
Each Stage plays a role in keeping a business responsive and resilient. When one is missing, growth becomes harder to manage:
- Skipping Evaluate leads to missed problems and misplaced effort.
- Neglecting Cultivate results in fragile systems and burnout.
- Overemphasizing Accelerate leads to scaling chaos.
- Ignoring Anticipate makes businesses vulnerable to disruption.
- Failing to Illuminate allows misalignment to compound over time.
- Weak Cooperate undermines consistency, communication, and morale.
A business that engages with all six Stages remains focused, adaptive, and ready to grow—without sacrificing what makes it strong.